In this year 2018, it’s really a struggle to start a small business for the fact that the competition is tougher and complex. So, what should you do in this scenario where thousands of competitors are already competing? How do you stand out?
Surprisingly, the answer to this question is only simple. There are about 41% of small business owners that considers having a website would not benefit them, let alone establish an online presence. Resulting to 50% of small businesses not having their own website. This means, you have the advantage of the top-half of the industry if you have a website. Furthermore, a surprisingly large portion of those who do own a domain do not even know how Google work.
What is SEO and Why is it Important?
Imagine the internet not having search engines, it would be a disaster – a place where all kinds of information are there but nothing to go to. Now, search engines such as Google, Yahoo and Bing all work on algorithms that determines result of inquiries. For this reason, Search Engine Optimization is the most helpful strategy you can use to make your website search engine friendly, this ensures that you’re one of the first ones that will appear if consumers want to find something they want to purchase or services they like to know.
To explain how important this is, you need to know for a fact that over 33% of all questions asked in Google always end at the number one search result. In addition, about 95% of all inquiries end at page 1.
As previously mentioned about SEO algorithm, the most important thing you should know about is that it’s constantly changing. Several trends such as keyword stuffing were outdated years ago but in early 2000’s, they were the standard of SEO. However, not everything in unpredictable as it may seem. You see, being user-friendly and search engine friendly mostly mean one thing. They all result to rely on SEO strategies.
SEO is an Investment for Your Reputation
Last but not the least, if you are starting as a small online business, you still don’t have a background to stand behind. That is why your online presence is the only thing people will base their decision on, whether to buy your products or not. This also means, the higher your ranking in Google is, the more authentic you will be in the eyes of consumers. Due to the fact that Google has strict regulations that are meant to protect users from scammers, having a high rank in Google means you are trustworthy.