It seems that people still have second thoughts when talking about SEO. Surprisingly, many people still have the luxury to ignore their Internet presence in today’s competitive market. Though SEO (Search Engine Optimization) is difficult to understand for some business owners, you can’t ignore the fact that most of the online experience starts with search engines, Google in particular.
Adding of that, it’s obvious why being on the top search when clients sees your business will have a great overall impact. For this reason, it is crucial that your brand is constantly supervised on the internet. But the question is, how does this affect your brand? It simply builds trust – according to some research, most of the time people do not trust brands.
Increase Brand Recollection
One of the most important yet the least talked reasons why a business should consider SEO is brand recollection. This means that if a consumer wants to buy goods, it is important that she thinks of your brand first before others. Can Google ranking affect how consumers remember your brand? A big YES! In fact, it is proven that your brand will likely be recalled by consumers if you have better rankings.
Offline Branding Importance
People often talk about online marketing strategies, however, it is important to keep in mind that consumers will come into your store if they see your brand on the internet. In fact, according to Neustar Localeze, more than half of local mobile phone search results are in offline purchase. Though this depends on the results you’re looking for and how it suits your overall branding strategy. Nevertheless, combining online marketing and SEO is vital in order for your business to succeed.
Bigger Branding Control
A study published in Moz revealed that largest overall ranking factors includes the name of your business, address and phone number, this represents almost 16%-18% of the total ranking. So by overseeing the locations that have your name, address and number displayed in directories or social networking sites, you’re taking a big control of how your brand is presented on the web. It is also very crucial that your NAP (Name, Address and Phone number) is consistent throughout the internet since search engines such as Google are using this to help place your business in the rankings. And by doing this, you will not only have bigger control over your brand appearing in Google’s rankings, you will also have a position to respond to and manage any negative feedbacks and criticism.